Eagle

Chrysler bought American Motors Corporation and dropped the name and replaced it with Eagle, which was the name of heavy compact vehicle. Chrysler was contractually obligated to sell Renaults after buying AMC. Sales were slow partly due to the fact that Eagle dealers were selling odds and ends, including leftover AMC’s and a few Mitsubishi’s.

Eagle ended up competing against corresponding Chrysler and Dodge models and the decision was made to eventually dual Jeep Eagle with Chrysler- Plymouth. The public was confused about the Eagle brand and it didn’t seem to have its own place in the car market. Since other more known brands had the same vehicles as the Eagle brand, the public opted for the one they recognized. In fact, Eagle was a sideshow to Jeeps. Chrysler announced it had decided it would end the Eagle name and franchise in 1998 and eventually phased out the Plymouth brand too.

American Motors Corporation was bought by Chrysler and the Eagle brand was produced. It got its name from the AMC Eagle and a division was made with both the Jeep and Eagle at the forefront. The Eagle brand was only around for a short amount of time but it produced to popular lines of cars, which were the Eagle Vision and Talon coupe.

Most of the vehicles under the Eagle brand were revamped versions of other vehicle models. It seemed since the beginning that there we too many people involved with the brand and there was a lack of product recognition. This miscommunication confused the public. The Eagle seemed to lack a place in the car market and struggled to gain an identity within the line of Chrysler vehicles. Since the same vehicles were also sold under a better known name the Eagle was often skipped over and people chose the brand they were more familiar with.