Hyundai Motor Company is part of the giant conglomerate of the same name and based in South Korea. The company was founded in 1967 and launched the Cortina with the cooperation of Ford. In 1975 it launched the first Korean car, the Pony and this was exported to South America and Europe. By 1991, the company had developed its own engine which led the way to full-independence for car making.
Hyundai commenced selling cars in the US in 1986 and quickly attracted a following due to the affordability of the product. It further enhanced its reputation for value-for-money by adding a 10-year or 100,000 mile warranty in a concerted effort to revamp its image and become a world class car maker. Today, Hyundai competes worldwide with a wide range of models including saloons and SUV’s with a reputation for quality and affordability.
Hyundai is now classed as one of the top 100 most valuable brands in the world.
Hyundai Motor Company is a Korean based car maker and ranks as one of the Big 4 Asian manufacturers along with Honda, Toyota and Nissan. Hyundai operates the largest integrated car manufacturing plant in the world with a capacity for 1.6 million cars annually.
Hyundai Motor Company was formed in 1967 and continues to be based in Seoul, South Korea. It launched its first car, the Cortina in 1967 with an alliance with Ford. In 1975, Hyundai launched the first Korean car, the Pony; the car was exported to South America and Some European countries as a compact. The search for true independence continued and in 1991, Hyundai had developed its own engine leading to total technical independence.
Hyundai started selling cars in the US market in 1986 and its affordability led to commercial success very quickly. Today the Hyundai range comprises SUV’s, saloons, sedans, coupes and compacts – a complete range and the brand is one of the top 100 valuable brands in the world.
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